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Canadian Red Cross
Lend a hand, Save a life
One third of Canadian households don't have any first aid training, despite its importance. Canadian Red Cross wishes to change that statistic by showing individuals that they have the power to save a life.
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This ad campaign was a collaborative project with Simone Senior and Cameron Leo Langille.
The insight: A helping hand can save a life.​
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This ad campaign highlights the power of people with first aid training, while also underlining how dangerous common accidents and medical emergencies can be.
In these ads, we represent people's power to help others with a giant hand gently cradling a wounded person. The person is safe, supported and have had their wounds treated thanks to first aid.
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