Keurig

An instant Keur for the winter blues

During the cold of winter, nothing is better than a hot cup of coffee to warm you up. Keurig coffee machines offer an instantaneous and enjoyable solution to the chill, without even having to step out of your home.

The insight: "Keur" sounds like "Cure", and Keurig is the instant antidote to the cold of winter.

This ad campaign would be shown only during the winter, speaking directly to everyone who wants to be warm and happy during the cold season.

With graceful text and warm glowing visuals, Keurig reminds its audience that they don't have to leave their houses to get coffee; it's but a simple press of a button away when using a Keurig coffee machine.