For the last 51 years, Patagonia has established themselves as a brand that believes in sustainability and lowering carbon impact. 85% of clothing ends up in landfills or gets incinerated, so they launched a program called Worn Wear to buy back gear from their customers and reduce their environmental impact. To show the link between recycling clothes and being eco-friendly, the Give Back to Nature campaign was created. We used cheerful, friendly-looking illustrated animals to appeal to people's sense of empathy for the environment.