Spotify, a popular music streaming app, has made a new feature in which its users can create shared personalized playlists combining their separate music tastes together. This playlist can be streamed at the same time, and will play the same song to all users of the group. The Share the Moment campaign demonstrates how no matter where you are, Spotify can connect you with those you love by sharing your music.

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Many types of artists like to listen to music while drawing or dancing or performing other activities, so we specifically targeted this audience by using vibrant colours and an unusual art style that would pique their interest.